Dear student

Below you will find an overview of the structure and the most important dos and don'ts when designing your cover letter. At the end of the page you will find our cover letter template. In case of further questions, please contact us.


The purpose of your cover letter is to present your motivation and competences. Keep in mind that many recruiters first read your C.V. so please don’t repeat your C.V.

It is important to focus on the following:

  1. Have a well- structured design WHY YOU/WHY ME/WHY US
  2. Present it as a professional letter (look and feel)
  3. Stress the most relevant strengths that coincide with the job ad: Unique Selling Proposition (USP)
  4. Maximum 1 page (applies around the globe)
  5. A clear and legible font, not smaller than 9 pts or 10 pts.
  6. Avoid spelling and grammatical errors
  7. Use concise, precise positive and active wording
  8. Authentic representation of your personality
  9. Write every cover letter new and make it unique



  1. We recommend you using a letterhead containing your contact details. This can be identically to the one in your C.V.

  2. Mention the company name and address and address your letter to a specific person. If you are unable to find the responsible contact, address your letter to the recruitment manager. Act in the same way in the salutation. If no name available, use Dear Sir/Madam.

  3. Specify the job title you are applying for including the number if available.


We recommend you writing you letter according to the following structure:



  1. Why You:
    Why are you interested in the company and the job?Explain why you are interested in the company and the job. Describe your motivation and make references to any contacts if possible. (guest lectures/career fair/acquaintances, publications) Be precise and unique.

  2. Why Me: 
    Why do you think you are a good fit for the job? Why should this company hire you? Describe the competences you bring to the company, illustrated with examples of your experiences, focused on the required qualifications mentioned in the job ad. In this way, you proof what they get if they hire you. 

    Please don’t:  go too much into detail, highlight the most relevant competences.

  3. Why Us: 
    Why do you think you and the company are a good fit? What specific contribution can you make to this job? Summarize your core statements. Conclude with a sentence that expresses what you would like to do next.


Officially you don’t have to sign your letter if you upload it or sent it via email. Just mentioning your name will do. In a hard copy, we recommend you to sign it.

Download the Template

Cover letter

Download the Template for your Cover Letter here.