Cover letter
How to write a cover letter
Tips, do's & don'ts, and sample template
The motivation letter is a crucial document that helps set you apart from other applicants. Whether for an internship, a job, or an academic program, it gives you the opportunity to present your motivation and qualifications in a personal way. To ensure your motivation letter grabs the attention of recruiters or academic program directors, we’ve put together a comprehensive guide on its structure, along with the key do's and don'ts. Our practical tips have been developed in collaboration with experienced HR professionals to give you the best chance of success.
General
The motivation letter serves to clearly and convincingly present your motivation and skills. Keep in mind that many recruiters will first review your CV, so avoid simply repeating information already listed there.
A helpful rule is that the CV should focus on the past—your previous experiences and qualifications—while the motivation letter should emphasize the future. Explain why the company and the role interest you, and demonstrate the skills and experiences you bring to the table to be successful in the position.
Important tips for your motivation letter:
- Use a well-structured outline (why the company, why you, and why you're a perfect fit together).
- Write and format the letter as a business letter (look and feel).
- Highlight your key strengths that align with the job description (USP).
- Keep it to one page (this is standard worldwide).
- Choose a clear, easy-to-read font size (no smaller than 9 points).
- Avoid spelling and grammar errors.
- Focus on clear, concise wording with a positive and active tone.
- Present your personality authentically.
- Write each cover letter anew and individually.
Addressing
- We recommend using a letterhead with your personal details, which can match the one used in your CV.
- Include the name and address of the company. If possible, address your motivation letter to a specific person. If you are unable to identify the relevant contact person, direct your letter to the HR manager. The same rule applies to the salutation.
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Content
Specify the exact job title you are applying for, as well as the reference number (if available).
We recommend the following structure:
- Why the company?
Why are you interested in the company and the advertised position? Explain the reasons for your interest and describe what particularly appeals to you about the role and the company. Provide specific sources of your motivation, such as guest lectures, career fairs, acquaintances, or publications. Be specific and personal in addressing your interest. - Why me?
What makes you the right person for the job? Why should the company hire you? Explain the skills and qualifications you bring, and how you can apply them within the company.
You can highlight outstanding achievements, particularly those not listed in your CV, and support them with numbers and facts. However, avoid simply repeating information from your CV; instead, offer new insights or delve deeper into points that were only briefly mentioned.
The purpose of the motivation letter is to provide the recruiter with new information about you and your motivation that isn’t evident in your CV.
Provide concrete examples of your experiences that align with the requirements mentioned in the job description. This will show the company the value you can bring by hiring you. However, avoid excessive details and focus on the most relevant skills.
- Why you and the company?
Why do you believe you and the company are well-matched? What unique contribution can you make in this role? Summarize your key points and emphasize the added value you can bring to the company.Conclude your motivation letter with a short sentence explaining what happens next. If possible, mention when you would be available to start.
Signature
You can either sign your motivation letter by hand or add your name at the end of the letter before uploading or sending it by email.
Sample template