Personal branding: How to build the brand called 'you'

The concept of personal branding has gained momentum over the past few years as the job market becomes more and more competitive.

But what is the definition of a personal brand? 

Essentially, it’s a way for people to know what you’re all about: your ethos, your goals and your mission in the professional world. We all know high-profile individuals with a personal brand. 

Think: Oprah Winfrey, Steve Jobs and various public figures and politicians. They have all established an identity in the public realm – their personal brand – that enables others to have a level of understanding about the type of person they are.

Source: Michael Page.com