The concept of personal branding has gained momentum over the past few years as the job market becomes more and more competitive.

But what is the definition of a personal brand? 

Essentially, it’s a way for people to know what you’re all about: your ethos, your goals and your mission in the professional world. We all know high-profile individuals with a personal brand. 

Think: Oprah Winfrey, Steve Jobs and various public figures and politicians. They have all established an identity in the public realm – their personal brand – that enables others to have a level of understanding about the type of person they are.


Source: Michael

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Patricia Heemskerk

Patricia Heemskerk